A BRIEF HISTORY OF Public Relation

teami school of new public_relations

A basic definition of public relations is to shape and maintain the image of a company, organization or individual in the eyes of the client’s various “public.” What is a “public” exactly? A public, in PR terms, is anyone who ever has or ever will form an opinion about the client.
Depending on the nature of the client’s work, these public could include clients, potential clients, voters, members of the local community, members of the media, students, parents of students , online fans groups, foreign citizens the list is endless.
Public relations arrived with the development of mass media. At the turn of the 20th century, “muckraking” journalists were stirring up public dissent against the powerful monopolies and wealthy industrialists who ruled the day. Early public relations firms combated the bad press by placing positive stories about their clients in newspapers.
Former journalists, such as Ivy Lee, used the first press releases to feed newspapers “the facts” about his misunderstood clients, namely the railroad and tobacco industries, and J.D. Rockefeller’s Standard Oil.
Lee and company became so good at whitewashing even the darkest corporate sins that PR professionals earned a reputation as “spin doctors.”
Much time has passed since the days of Ivy Lee, and to label today’s PR professionals as dishonest would be to ignore how pervasive and important their work has become to people and organizations of all shapes and sizes — small businesses, authors, activists, universities, and non-profit organizations — not just big business and big government.

Public relations is not about spicing up the curry to make up for the poor meat. It is about communicating what the public ‘needs’ to hear about organizations instead of what they ‘want’ to hear, in order to build, manage, and maintain a company’s goodwill, so that the brand grows on the public as it grows in the market.Today’s public relations professional does much more than sit behind a desk faxing out press releases. More than ever, he’s the public face of the client. It’s the PR professional who organizes community outreach and volunteer programs. It’s the PR representative who cultivates relationships with potential investors. And it’s the PR executive who goes on the cable TV news program to answer the tough questions.


Event Management: An exciting career awaits you


In a very short span of time Event management has become one of the most sought after career option. Due to the MNC culture a huge number of companies are regularly hosting and organizing various events at large scale. As this trend has been expanding, there has been growing demand of professionals who are efficient enough to organize events. So this is where the role of Event Management creeps in the picture.

This particular field has been in so much demand that a huge number of youngsters aspire to make a career in this field. So to train these students various colleges and academic institutions have formulated a special course that deals with Event Management. M.B.A in Event Management has become a very popular course amongst students and every year more and more students are opting for this particular course.

Event Management is a very rewarding career option and once you reach at a good level after gaining some experience then there is no stopping for you in terms of career growth. This field looks simple but actually is demands a high level of creativity and presence of mind, managing and organizing an event is not a child’s play after all.
Experts from Team.i the School of New suggest that aspiring event managers must understand that to enter this field one must be fully prepared to deal with the pressure that comes along with every project. It is important to understand that even a tiny mistake can ruin an entire event so you must be always alert while working.

After completing your MBA in Event Management, you can expect to seek jobs in various T.V. channels, PR Agencies, Media Companies, Films and Serial production houses, Hotels, Travel & Tourism companies, Advertising & Brand Consultants, Marketing Consultants, etc.

Tips for Becoming a Professional DJ

Tips for Becoming a Professional DJEach host endeavors to make the gathering all the more enjoyable for the guests. An expert DJ can go out of the way to intensify the fun element in a gathering with some music, which would definitely charm them. The demand for the DJs has quickly expanded in the past few years.

To take care of this huge demand, various professional DJ training classes have come up. An expert DJ course from Teami School Of New Bangalore can efficiently gear up people to become expert DJs.

Such courses train people in music and other aspects related to it.

Picking music equipments are critical for an efficient performance by a music DJ. Disc, turntables, table top CD players and base DJ instruments should be satisfactorily set up and the individual must know how to work these instruments.

Complete knowledge about diverse sorts of music is vital to function as an expert DJ. Laser light shows likewise add to the general execution levels of expert Disk Jockeys. An all round knowledge of different kind of music types and styles is very much required to function as a DJ. A proficient music DJ can surely add to the general appealing elements of any gathering or party.