Social media marketing uses promotional plans to sponsor services and products by using social media platforms. Social media plays an essential role in marketing strategy, wherein global businesses discover ways to contribute for the growth and success of various domains of a company. Social media campaigns are generally done by making fans, followers with the help of useful content and running contests within your users. Campaigns can also be done by paid advertisement in social platforms, such as Facebook, Google+, and Twitter.
A market survey has estimated that social media efforts has produced 90 % more exposure in their corporate world and helps to increase their website traffic online. Hence, a high rate of improvement will be no longer ignored to account the benefits of social media marketing:
- Better Audience on the Way
Business majorly aims to work for knowing customer’s demands well and meet their satisfaction. Social media help to gather a better audience and use networks to supply their needs and provide useful information.
- Enhanced Customer Service
Social media is a platform where you can directly deal with customer’s comments, concerns, and queries. Though a business must have its own customer service department that manage issues via phone calls or emails. Social platforms like Facebook, Twitter, and Google+ facilitates to answer in public and let others also see the quality of your service.
- Distribute Content Easily
Social media use the content marketing and distribution methods to spread the information to the world in few clicks. Social media is already accountable for transferring traffic to the websites and align your content to brand your products and services.
- Enhance your Website Traffic
Social media provides reasons to share content and link users to connect with your website. Marketing plans when add social media helps to engage more links and users to tour your website.
- Increase SEO Ranking
The search engine optimization allows you to optimize your websites whose blogs are periodically updated. By sharing your business services and products related content as blogs help in branding the credibility, legitimacy, and trust of the company.
Team.i is a reputed entertainment and media institute in the best location of Bangalore. This institution offers an advanced certification in digital and social media marketing. This is a three month course affiliated by The Public Relations Council of India (PRCI).